Smith & Kraus is a family-owned, full-service, boutique book publishing company. They specialize in books for the theatre, including monologue books, plays, and anthologies. They are currently expanding into new genres and wanted to redesign and level up their branding to reflect that. On our first Design Day, I worked with them to create a new brand identity, including a logo, logo variations, color palette, and typographic palette. On our second day, I designed and developed the website which features their books, a news page, their team, and information about how to submit your book manuscript. We also added a half day to put together a newsletter in Flodesk, add some more illustrations and animations to the site, and design new business cards.
SERVICESBrand Identity Design
Website Design + Development
Newsletter Templates
Days2.5 Days
Curtain Call Red
Onstage Orange
Box Office Blue
Ink Black
Filigree Gold
Paperback White
Working with Nicole was, from start to finish, the best design experience I have ever had. My company was in serious need of both a website redesign and a brand refresh. After both our brand identity and website day I now have a new site and brand that am very confident with and feel reflects the quality of what my business can offer. All of the pre design/brand day courses and activities she has laid out not only helped me to better understand my company but also have me looking at design in a new way that is going to be invaluable for me. Nicole helped me realize what my vision was and then created something truly amazing. She is not only a technical Jedi and knows all the parts of web design and coding but also brings in her artistic talents to create something eye-catching, memorable, and extremely pleasant to look at. Nicole comes with my highest recommendation. Nicole was a joy to work with and I am very excited to work with her in the future.
Peter Kraus, President of Smith & Kraus